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GEL Golf officially launch its new range of Groove Paul Hurrion Signature Putters

Posted by Big G under Buyers Guide, Golf Putters

GEL Golf officially launches its new range of Groove Putters, the GEL Paul Hurrion Signature Range, into the international golf market at the recent PGA Merchandise Show in Orlando.

Designed by sports biomechanist and putting coach Dr Paul Hurrion, the range incorporates the very latest groove technology with the essence of over 10 years of study and research by Hurrion into the art and science of putting.

Rigorous testing at The Quintic Consultancy* in the British Midlands, has proved that the use of groove technology in putters creates instant forward roll on the golf ball, thus reducing the unwelcome effects of skidding.

Given that biomechanical analysis has proved that the performance of a golf ball during the first portion of the putt is the most crucial element to direct the ball towards the intended target, grooved putters will therefore always outperform all other putters.

GEL’s groove and insert technology, using a unique multi-layer aluminium insert, also allows weight to be positioned around the perimeter of the club head creating a high moment of inertia (MOI) so increasing the forgiveness and creating a truer roll. This delivers great feel and exceptional feedback.

“Working with GEL Golf, I have designed the Paul Hurrion Signature Range of putters to help golfers enjoy the key benefits tour players look for on the greens. That is, a putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximises the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-centre hits,” explains Hurrion, who works with a host of European Tour players on their putting, including The Open Champion, Padraig Harrington, Darren Clarke, Paul McGinley, David Howell and Lee Westwood amongst others…

“Based on the biomechanical principles that I have studied, the new GEL range of putters creates stability at impact in the area of the game that matters most,” he concludes.

GEL Golf, which introduced its first range of GEL groove putters in 2007, has produced four models in the Paul Hurrion Signature Range, namely the Sedo, Sedo II, Scindo and Rego.

“All the independent laboratory testing that has been undertaken on putters proves that grooved putter faces produce greater grip with the golf ball at the moment of impact, therefore enhancing a putter’s ability to produce the desired topspin roll on the ball,” adds Alec Pettigrew, Managing Director of GEL (Groove Equipment Ltd).

“GEL has further improved groove technology by introducing horizontal, precision-cut grooves to generate an even better topspin roll and now that we have drawn on Paul’s scientific expertise for the Signature Range, I am confident that we have developed one of the best ever putter ranges on the market .

“Given the number of strokes that putting can add to a round of golf, and the beneficial effect that grooves can have on a player’s putting, the potential for grooved putters is enormous.”

In order to differentiate itself in the well-established and cluttered putter market, GEL has produced its putters in eye-catching colours of bright blue and yellow for men and blue and pink for ladies. The colourways are used in the WINN grips whilst the face inserts are coloured blue and pink respectively, making the putters look as great as they play.

www.quintic.comTel: +44 (0)1676 530730
Fax: +44 (0)1676 529045

Quintic Consultancy Ltd.
PO Box 2939
Coventry
West Midlands
CV7 7WH