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Ecco Signs Aussie Golf Star Stuart Appleby

Posted by admin under Buyers Guide, Golf Footwear

Renowned Danish shoemaker ECCO is delighted to announce the addition of Stuart Appleby to its roster of International Tour stars that prefer the comfort, performance and styling of its luxury market leading golf shoes.

Under the terms of this multi-year agreement, Appleby will wear ECCO shoes exclusively during all on-course activities, appear at company functions and in the brand’s advertising and marketing initiatives. The 36-year-old Australian will also display the ECCO logo on his shirt collar.

“It’s great to partner with a brand that has a worldwide reputation for comfort and style,” says Appleby. “I noticed the difference from the first time I put on a pair of ECCO golf shoes. They’ve got an incredibly luxurious look and feel and there was absolutely no break-in period.”

Appleby has recorded 11 international wins in his stellar professional career, including eight PGA Tour victories, and has played in five President’s Cup, three Dunhill Cup and one World Cup tournament. He finished 45th on the PGA Tour money list after a 2007 season highlighted by back-to-back top-10s at the Shell Houston Open and Masters, as well as a tie for third at the AT&T Classic.

“Stuart is recognized and respected worldwide for his game and personality,” says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “He’s a great fit for the ECCO brand and we’re looking forward to seeing him compete in our state-of-the-art comfort and performance technologies.”

In addition to Appleby, ECCO is preferred by international Tour stars Fred Couples, Colin Montgomerie, Aaron Baddeley, Thomas Bjorn, Thongchai Jaidee, John Bickerton, Steven Jeppesen, Juli Inkster, Carin Koch, Pat Hurst, Sophie Gustafson, Laura Davies, Meena Lee, Candie Kung, Linda Wessberg, Wendy Ward and others.

ECCO’s Spring/Summer 2008 golf collection features unequaled comfort, style and performance in several new designs, including the distinctive C-Force Hydromax for men – the first-ever golf shoe to incorporate a Carbon Force Plate to provide unequaled lightness, flexibility, strength and durability. For women, the new ACE series offers a unique system of interlocking Truss Support Elements that creates the most advanced swing platform in the women’s game.

For further Press Information please contact James Lovett at GMS on 01438 718399 or email james@gmsgolf.co.uk.

About ECCO

The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2006, the Danish company sold more than 14.8 million pairs, achieving net revenues of 4.5 billion DKK (approximately 645 million euros).

Founded in 1963 by Karl Toosbuy, ECCO has nearly 13,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 551 mono-brand (ECCO exclusive) stores.

Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO‘s aim has never been to be the biggest, but always to be the best.

For further inspiration, please visit www.eccogolf.com.