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Denmark’s Thomas Bjorn extends ECCO endorsement contract

Posted by under Buyers Guide, Golf Footwear, Latest Golf News, Mens Pro Golf

Renowned Danish shoemaker ECCO announces the extension of its endorsement agreement with international Tour star Thomas Bjorn.

Under terms of the agreement, Bjorn will continue to exclusively wear ECCO golf shoes during all on-course activities and display the brand’s logo on the collar of his golf shirt. The 37-year-old will also appear at company functions and be a focus of advertising and marketing campaigns.

“ECCO makes a product I truly believe in,” says Bjorn. “The shoes help me perform my best under any conditions and I know this relationship means continued success.”

The most successful Danish golfer in history, Bjorn’s professional accomplishments span a decade. He has nine career wins, including seven on the European Tour and two on the Japan Golf Tour. His 11 runner-up finishes include the 2000 and 2003 British Opens and the 2005 PGA Championship.

The first Dane to play in the Ryder Cup, Bjorn was a key contributor on the 1997 and 2002 teams.

“As the first professional player to endorse ECCO golf shoes, we have a longstanding partnership with Thomas,” says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “It is important to us that we maintain our strong relationships with the world’s best.”

In addition to Bjorn, ECCO golf shoes are worn in competition by Fred Couples, Colin Montgomerie, Stuart Appleby, Aaron Baddeley, Arjun Atwal, Thongchai Jaidee, John Bickerton, Steven Jeppesen, Juli Inkster, Carin Koch, Pat Hurst, Sophie Gustafson, Laura Davies, Meena Lee, Candie Kung, Linda Wessberg, Wendy Ward and others.

Distinguished by advanced technologies alongside an unmatched combination of out-of-the-box comfort, high-grade leathers and attention to detail, each shoe in the 2008 collection passes through more than 225 sets of highly-skilled hands during a production process exclusively executed at ECCO-owned factories. This labor-intensive manufacturing guarantees the brand’s golf shoes help players excel under the most demanding conditions.

All ECCO designs blend a network of built-in technologies to create the ideal platform for the perfect swing. Principal among these is a direct-injected, PU-constructed midsole/outsole. Made from a process unique to ECCO in the golf industry.