Inta Group of Tyneside, which runs the Bill Goff golfing holiday brand, has joined forces with Scottish Company 3D Golf to look together for further growth across Europe
The Newcastle firm’s merger with Ayr company 3D Golf has created a leisure business focused on golf and with a turnover of about £25m.
The joint venture will concentrate on developing their respective strengths, with the North East company particularly strong in Portugal, where it employs 25 full-time staff, and 3D strong in France and Spain.
The Inta Group into a £12m turnover company after buying Bill Goff Golf Tours and now takes takes 28,000 golfers abroad and annual bookings for 30,000 tee-times.
As well as Bill Goff, Inta Group has developed the 4golf.com no-frills internet golf holiday business and the golf course booking business teetimesanywhere.com.
The commercial and sales teams of the joint venture will be based at Inta Group’s headquarters at the Watermark, Metro Riverside, Gateshead. Inta Group employs 20 people in the North East and 3D has about the same number of staff in the UK.
One of the ambitions of the merged company is to increase the profile of the Longshot Golf brand which Inta Group bought from First Choice Holidays in 2004. This will be marketed as a five-star golf resort holiday package.