Thursday, 21 July 2011
BOLD LETTERS AT 140th OPEN CHAMPIONSHIP
John Letters of Scotland, the equipment brand with 93 years of clubmaking history, is celebrating after a successful week at the 140th Open Championship.
Whilst Scotland’s finest clubmaker since 1918 has a history that is synonymous with The Open, with former staff players Fred Daly, Gary Player and Lee Trevino all winning the Claret Jug using John Letters equipment, it was the debut for John Letters’ new Tour Workshop at Royal St George’s.
With a prominent position on the practice range the John Letters Workshop and their staff, in their tartan slacks and flat caps, made a real impact with players and the British golfing public alike. With activity on the putting green, practice ground, throughout the galleries and public areas including the R&A Swingzone with Letters providing putters, free tees, towels, hats and umbrellas to help out the PGA pros as they carried out over 4000 lessons during the week – the John Letters team and the effort of the ‘Letters Lovelies’ did not go unnoticed.
Using golf’s most important major as a springboard to launch the new limited edition Master Model Tour Black irons and driver as well as the re-launch of the Golden Goose and Silver Swan Putter ranges, the John Letters Tour truck was subject to a media frenzy; with worlds golfing press coming onboard to get an early sneak peek of the latest hand-crafted Letters’ equipment.
Editors and Journalists from the world’s press including Sky Sports, Golfing World, Japanese Golf Digest and The Times (Australia) as well all the UK’s leading golf titles including Today’s Golfer, Golf World, Golf International, Golf News and Bunkered all paid a visit to the Letters truck to admire the latest Letters’ gear.
The new limited edition Master Model Black irons feature a the same 8620 carbon steel construction for a soft feel, but come with an anti-glare black nickel finish for a stunning look at address. The stunning Master Model Tour Black Driver is targeted towards the low handicap golfer and features a plasma welded hot Beta Titanium face, a classic pear shape at address with a one degree open face angle for the look better players prefer and a stunning black PVD finish. With its powerful flight and explosive feel, it’s the finest driver in brand has produced their 93 years of club making.
Meanwhile, the new Golden Goose Putter range, including the Original Golden Goose with its double face design, are CNC milled from the finest 303 stainless steel and feature ‘Roll-It’ technology grooves on the face for a purer roll and a softer feel at impact.
And as if the week could not get any better, former Letters staff professional, Darren Clarke won the Claret Jug and John Letters’ Managing Director, John Andrew, was one of the first on-hand to congratulate him on his outstanding victory. Ulsterman Clarke was a Letters’ staff player in his early days as a professional 20 years ago and coincidentally the last golfer from Northern Ireland to win The Open Championship was also a John Letters Staff Professional; Fred Daly in 1947 at Hoylake using the iconic Master Model irons.
For further details on all the John Letters equipment please visit www.johnletters.com.
+ John Letters Media Release