Tuesday, 22 October 2013
Adams Golf – known for its game-changing innovation and easy-to-hit equipment – introduces the XTD family of clubs showcasing an array of breakthrough technologies that set new benchmarks for forgiveness and ball speed generation.
Adams tests every XTD driver four times throughout the manufacturing process to ensure maximum clubhead spring-like effect within USGA limits, resulting in the hottest face in golf. This is a unique process not known to be practiced by any other manufacturer. XTD fairway woods and hybrids include a combination of technologies never seen before and Adams created the most advanced forged irons ever, featuring a hollow design and the category’s only Cut-Thru™ slot.
“Quite frankly, these XTD products are the best we make thanks to a spare-no-expense mindset to create game-changing technology,” said Justin Honea, Senior Director of Research and Development. “We ignored convention, built with premium materials and pushed the limits to deliver jaw-dropping ball speed increases off the face for every club in the bag.”
Featuring several industry firsts, the XTD Driver is made like no other. Adams re-defined the driver manufacturing process by testing each head four times to ensure the hottest permissible face within USGA rules and the tightest tolerance in golf. Today’s current competitive standard is measuring only a small percentage of the total production.
In addition, XTD is the only driver to feature Cut-Thru Slot Technology. These provide unmatched face flexion and expand the sweet spot to promote maximum ball speed on off-center and on-center shots. True to Adams’ heralded aerodynamic shaping, there are neither engravings nor sharp edges to slow the club during its swing.
“We’re touting that it’s the hottest face in golf by using the strictest manufacturing tolerances,” said Honea. “Every feature we’ve built into the XTD family is distinctive, and we’ve merged them all together into the ultimate driver.”
XTD drivers ship to pro shops and golf retailers in January 2014 with an MSRP of £329.99. The Ti fairway woods and hybrids will be available for purchase in December 2013, each with an MSRP of £219.99 per club. All include a Matrix Red Tie shaft and Iomic Black Armor Sticky Evolution grip.
Also shipping in December 2013, the XTD forged irons include KBS C-Taper steel shafts for an MSRP £699.99.
For more information, retail locator and demo day availability, please visit www.adamsgolf.eu.